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Masserano

Italy

Founded in 1942 in the Alps, the Masserano family perfected their cashmere production, offering exquisite craftsmanship. Explore our range of luxurious cashmere products, including throws, blankets, cushions, robes, slippers, and scarves. With a variety of styles, colors, and patterns, Masserano Cashmere complements any home. Discover quick-ship cashmere throw blankets and customizable options, including suede, leather, or whipstitch finishes, as well as knitted blankets in over 100 colors.

 

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Frequently Asked Questions

What is Masserano?

Founded in 1942 in the Alps of Biella, Italy, Masserano is a family-owned house that has spent more than eighty years perfecting the art of cashmere production with an exacting standard of craftsmanship. Masserano’s standing is defined by an exacting standard of craftsmanship that has made the house a byword for warmth, refinement, and enduring luxury. Every Masserano piece is made in Biella, the region that produces the world’s finest wool and cashmere textiles.

What Masserano products are available at Kneen & Co?

Kneen & Co carries Masserano’s range of throws, blankets, and cushions in both cashmere and alpaca, including the Biella Throw—a double-layered 100% cashmere piece measuring 55 by 77 inches—available in an extraordinary palette of over 100 colors. Customizable options include suede, leather, or whipstitch border finishes.

What materials does Masserano use?

Masserano works exclusively in the finest natural fibers, with cashmere and alpaca at the heart of the collection. Masserano’s materials are considered exceptional due to the double-layered construction, which produces a weight and warmth that is at once sumptuous and surprisingly lightweight. The Biella region’s mastery of fiber processing ensures a raw material standard that cannot be replicated elsewhere.

How should Masserano cashmere be cared for?

Dry cleaning is recommended for Masserano cashmere throws and blankets to preserve the integrity of the fiber, the richness of the color, and the precision of any border detail across years of use. With proper care, a throw will retain its softness and beauty across decades.

Is Masserano cashmere an appropriate choice for a wedding gift?

A Masserano cashmere throw is among the most genuinely luxurious and lastingly appreciated of all wedding gifts—an object that is used every single day and improves with age and the accumulation of family memory.

Is Masserano cashmere an appropriate choice for an heirloom gift?

Yes. A Masserano throw becomes irreplaceable over time, communicating a standard of living and giving that is immediately and unmistakably apparent, making it an exceptional heirloom gift.

What lead times apply to Masserano at Kneen & Co?

In stock Masserano pieces are available through Kneen & Co with lead times of 2–4 weeks, while custom pieces ship in 4–8 weeks.

What customization options apply to Masserano at Kneen & Co?

The team offers guidance across the full range of colors, fibers, and border finishes, including the suede, leather, and whipstitch customization options, to ensure the combination is exactly right for the recipient.

As an authorized dealer, we’ve thoughtfully curated this selection to showcase signature pieces from the brand. Our partnership grants us access to their complete collection. Don’t see what you’re looking for? Contact our team for information on additional products and availability.